Data-Driven Deposit Growth
To develop a high-performing marketing strategy, it is critically important for banks to analyze their data to identify and target potential customers who are likely to be interested in opening a new account. One way to do this is to use demographic and geographic...
Is your data merger-ready?
Managing a marketing database during a merger conversion can be a complex and challenging process. Here are some tips for managing the database before, during, and after the merger:Managing a marketing database during a merger conversion can be a complex and...
Marketing During Competitor Mergers
17% of bank customers switch at least one of their accounts to another institution because of a merger, according to a Deloitte Center for Banking Solutions study. An additional 31% remain at risk – saying they were at least somewhat likely to switch within the next...
6 Attributes of a Solid Acquisition Strategy
Acquiring new customers is a key part of your growth strategy. But with so many options available to consumers, it can be challenging to develop an effective consumer acquisition strategy. To help you get started, here are some key considerations to keep in mind when...
Top 5 Benefits of Online Account Opening
In today's digital age, opening a bank account has become much easier than it used to be. With online account opening, customers can open a bank account anywhere, without having to visit a bank branch. This has significant benefits for both customers and banks. In...
Understanding Pre-Approved and Pre-Qualified Loan Campaigns
One of the most significant challenges of opening new loans is identifying and reaching qualified targets. A highly effective way to achieve this is through pre-approved and pre-qualified loan campaigns. Both campaigns aim to provide personalized offers to customers,...