by Syntropy Group | Jul 25, 2024 | Marketing
The majority of today’s workforce are Millennials and Gen Z – engaging these customers has become a top priority for many banks. These generations are not only the largest demographic groups but also possess unique characteristics and preferences that banks must...
by Syntropy Group | Jul 17, 2024 | Digital Marketing, Marketing
As we move into the second half of 2024, banks must continue to evolve their digital marketing strategies to stay competitive and meet the changing needs of their customers. With advancements in technology and shifts in consumer behavior, it is essential for financial...
by Syntropy Group | Apr 9, 2024 | Marketing
Maintaining effective communication with your audience is essential for your business. Whether you’re running an email marketing campaign or sending out direct mail, how you manage your contacts can significantly impact the success of your efforts. This is where...
by Syntropy Group | Oct 4, 2023 | Marketing
Banks and Credit Unions are constantly seeking innovative ways to stand out and connect with their customers on a personal level. While traditional marketing strategies like direct mail and digital campaigns are essential, there’s an often underestimated tool in...
by Syntropy Group | Sep 26, 2023 | Analysis, Marketing
In today’s competitive banking landscape, one-size-fits-all marketing approaches no longer cut it. Banks must adopt more targeted strategies through customer segmentation to meet the diverse needs of their customers. By dividing their customer base into distinct...
by Syntropy Group | Sep 13, 2023 | Marketing
Direct mail marketing is not dead, but the strategy has evolved in the digital age. While traditional direct mail marketing, such as sending physical letters and brochures, may not be as dominant as it once was, it is still a very valuable tool when used...
