Engaging Millennial and Gen Z Customers in Banking

The majority of today’s workforce are Millennials and Gen Z – engaging these customers has become a top priority for many banks. These generations are not only the largest demographic groups but also possess unique characteristics and preferences that banks must...

There’s a Map for That!

Syntropy would love to help you gain visualization into where your customers are. These visuals provide insight on opportunities to acquire new customers, to increase market penetration, and grow existing customers’ portfolios. Customer maps can also give you ideas on...

Where’s the Best Place to Put Your Next Branch?

Are you looking to open a new location for your business? Before selecting furniture and carpet color, you need to make sure that your new site is close to existing customers as well as your ideal prospects. At Syntropy Group, we’ve proven that there is a science...