Direct Mail Enhancement
Gain insight into your direct mail tracking and enhance your cross-channel customer experience with personalized QR codes.
Typing a URL that you received in the mail presents a number of challenges. It’s inconvenient, and leaves a lot of room for human error, typos. Adding a QR code to your direct mail pieces allows your customers and prospects to easily be directed to your website or a specific landing page, simply by scanning a code with their phone.
QR codes are easier to use than ever. Apple and Android operating systems support native QR code scanning in the base camera app, eliminating the need for a third-party QR code reader app.
Direct mail marketing is still hugely effective, and so are QR codes. It’s estimated that 11 million US households will scan a QR code in 2020, an increase from 9.76 million in 2018. With the digital transformation taking place in banks today, the importance of creating a true omnichannel experience is key. Adding a bulk QR codes personalized to each recipient of your mail pieces seamlessly integrates the offline and online experience.
Targeting is what makes or breaks a marketing campaign. If you can’t track your results, how do you know that you are maximizing the potential of your marketing budget? QR codes allow you to track at the individual level using a PURL (personalized URL). Knowing who responded tells you how effective your campaign targeting was and helps refine future targeted marketing campaigns.
Change of Address
We will take your target list (or create one on your behalf) and process it through the National Change of Address database. This will flag any addresses of targets that have moved. If the target is still within the geographic target area, we can update the list to send the mail piece to their new address. If they are no longer within your target market, we can remove that record from your mailing list.
Your customer database should always be kept up with their current address. Sometimes customers will not report their move and provide a new address. Our services can make sure your customer addresses are up to date.
Let us help you hit the moving target with our NCOA processing services.
We process address files to make sure the addresses are complete and accurate. Misspellings or incomplete addresses are corrected, and addresses are formatted to meet USPS standards. Our CASS services also update any outdated addresses and verify that the address is valid, ensuring the USPS can deliver your mail pieces as marked.