Direct Mail Enhancement
You may hear some say that “direct mail is dead.” This couldn’t be further from the truth.
- 70% of consumers say direct mail is more personal that online interactions1.
- Brand recall is 70% higher for direct mail than digital interactions1.
We can help you make the most of your direct mail efforts by ensuring the best deliverability and the best experience for your customers and prospects.
QR codes are a great tool to gain insight into your direct mail tracking and enhance your cross-channel customer experience with personalized QR codes. What’s more, your customers will grow to expect usage of QR codes – 59% of US consumers expect that QR codes will permanently be part of their smartphone usage, according to Statista.
Typing a URL that you received in the mail presents several challenges. It’s inconvenient and leaves a lot of room for human error (typos). Adding a QR code to your direct mail pieces allows your customers and prospects to be easily directed to your website or a specific landing page simply by scanning a code with their phone.
QR codes are easier to use than ever. Apple and Android operating systems support native QR code scanning in the base camera app, eliminating the need for a third-party QR code reader app.
Direct mail marketing is still hugely effective, and so are QR codes. A Syntegon study revealed that nearly 80% of consumers are willing to scan a QR code if it leads to a better experience. With the digital transformation taking place in banks today, the importance of creating a true omnichannel experience is key. Adding bulk QR codes personalized to each recipient of your mail pieces seamlessly integrates the offline and online experience.
Targeting is what makes or breaks a marketing campaign. If you can’t track your results, how do you know that you are maximizing the potential of your marketing budget? QR codes allow you to track at the individual level using a PURL (personalized URL). Knowing who responded tells you how effective your campaign targeting was and helps refine future targeted marketing campaigns.
Change of Address
Hitting a moving target can be tough. Ensure that your direct mail campaign is reaching your intended targets and make sure your customer database is up to date with current addresses.
We will take your target list (or create one on your behalf) and process it through the National Change of Address database. This will flag any addresses of targets that have moved. If the target is still within the geographic target area, we can update the list to send the mail piece to their new address. If they are no longer within your target market, we can remove that record from your mailing list.
Your customer database should always have the freshest address data. Sometimes customers will not report their move and provide a new address. Our services can make sure your customer addresses are up to date.
You may have the right address, but is it complete and properly formatted? Our CASS services (Coding Accuracy Support System) will make sure your list is ready to ship out.
When we process an address file, misspellings or incomplete addresses are corrected, and addresses are formatted to meet USPS standards. Our CASS services also update any outdated addresses and verify that the address is valid, ensuring the USPS can deliver your mail pieces as marked.