by Syntropy Group | Jun 4, 2024 | Analysis
What is the average age, income, and home value of your best customer? By enriching your data, we can help you answer questions like these! Appending demographic and behavioral information to customer databases is a powerful strategy for businesses seeking to enhance...
by Syntropy Group | May 29, 2024 | Analysis
Are you looking to open a new location for your business? Before selecting furniture and carpet color, you need to make sure that your new site is close to existing customers as well as your ideal prospects. At Syntropy Group, we’ve proven that there is a science...
by Syntropy Group | Sep 26, 2023 | Analysis, Marketing
In today’s competitive banking landscape, one-size-fits-all marketing approaches no longer cut it. Banks must adopt more targeted strategies through customer segmentation to meet the diverse needs of their customers. By dividing their customer base into distinct...
by Syntropy Group | Sep 11, 2023 | Analysis, Marketing
Every marketing dollar counts – tracking and measuring marketing performance is crucial for banks and credit unions to make informed decisions and optimize their strategies. This article explores the importance of measuring marketing ROI for banks and how effectively...
by Syntropy Group | Aug 1, 2023 | Analysis, Marketing
Analyzing the performance of your campaigns is crucial to achieving optimal results. One of the first metrics that many marketers evaluate is Click-Through Rate (CTR), but is that the best data point to use? CTR gives you insight on how many of your recipients are...
by Syntropy Group | Aug 1, 2023 | Analysis, Deposits, Marketing
With interest rates increasing, many banks and credit unions are looking to increase their on-hand deposits. In an earlier post on identifying target geographic areas we discussed where to find potential depositors, today we will discuss one way to find out who has...
