by Syntropy Group | Jul 24, 2023 | Analysis, Banking, Deposits, Marketing
With deposit rates climbing and most banks and credit unions desperate for more deposits, it’s vital to retain and grow your existing depositors and CD customers in addition to finding new depositors. Deposit retention strategies do not come without risk of repricing...
by Syntropy Group | Jun 6, 2023 | Banking, Deposits, Marketing
Many customers don’t use their debit cards as often as they could. This can be a huge missed opportunity for banks. Campaigns designed to increase card usage are almost always significantly cheaper than acquiring new deposit dollars. Increased debit card usage...
by Syntropy Group | May 17, 2023 | Banking, Consumer, Deposits, Marketing
In today’s competitive banking environment, it is more important than ever for banks to find ways to grow their deposit base. One effective way to do this is to cross-sell deposit products to customers who already have other products with the bank, such as loans...
by Syntropy Group | May 4, 2023 | Banking, Consumer, Marketing
To develop a high-performing marketing strategy, it is critically important for banks to analyze their data to identify and target potential customers who are likely to be interested in opening a new account. One way to do this is to use demographic and geographic...
by Syntropy Group | Apr 12, 2023 | Banking, Consumer, Marketing
17% of bank customers switch at least one of their accounts to another institution because of a merger, according to a Deloitte Center for Banking Solutions study. An additional 31% remain at risk – saying they were at least somewhat likely to switch within the next...
by Syntropy Group | Mar 29, 2023 | Banking, Consumer, Marketing
Acquiring new customers is a key part of your growth strategy. But with so many options available to consumers, it can be challenging to develop an effective consumer acquisition strategy. To help you get started, here are some key considerations to keep in mind when...
