Customer Mapping

Mapping your customers offers a visualization of where your current business is coming from, providing insight on opportunities to acquire new customers, increase market penetration and grow existing customers’ portfolios. This relatively low-cost service provides invaluable knowledge by using your customer data, with or without data enrichment, to develop in easy to understand maps which can be configured to your needs. The information gained will drive improved targeting, identify prime areas for growth, increase marketing effectiveness, helping you spend each marketing dollar wisely.

 

Syntropy Group has extensive experience in data-driven marketing that will produce actionable information to improve targeting and marketing results. We provide a variety of forms of mapping, but typically we suggest starting with geographic customer concentration mapping. Such heat mapping allows you to see concentrations of customers and translate that into geographic targeting parameters for acquisition marketing. We also give you the ability to overlay mapping of various types of customers – high value customers, certain product holders, spending habits, and more. Having this ability facilitates an understanding of where your best customers are coming from and enables you to acquire more customers like them.

Syntropy Group will handle the data preparation that is necessary for mapping, making it easy on your team. We don’t stop there though, our data enrichment and analysis services are ready to take your targeted marketing to the next level.

Key Benefits

  • Experienced data analysts will help you determine how to get the best value out of your data
  • Maps provide easy to digest visual and actionable insights
  • Relatively low cost to gain insights that can be used across all of your marketing
  • We can handle data preparation necessary for mapping