Email Solutions

Fast, efficient email communication is something that today’s bank customers expect. The ability to onboard new customers and react quickly to triggered events leads to stronger relationships and more valuable customers.

Syntropy Group offers wholistic email solutions to cover your onboarding, cross-sell, and other digital communication needs. We design emails within your brand’s guidelines (or utilize your own designs), facilitate deployment, list management, and more.

Staying true to our data-centric philosophy, our email programs utilize your data with our analysis to ensure right-person, right-time communications. We continually monitor campaigns, analyze performance metrics. We provide ongoing email program performance reporting and offer campaign recommendations and enhancements.

To protect your sender reputation, we employ an email validation process. Invalid email addresses will cause hard bounces. ISPs monitor bounce rates. If your bounce rate is too high, they will start to flag all of your email as spam, delivering them straight to the junk folder. Our process confirms valid syntax, operational domain, and authenticates the address with 98% accuracy so you can send with confidence.

Onboarding Key Benefits:

  • Quickly opens communications with customers.
  • Offer information on your customers’ new accounts to make sure they understand the benefits and how to use any associated tools.
  • Let customers know where to look or who to speak to for answers to any additional questions.
  • Triggered, automated email series initiate deployment of a pre-determined series of emails, ensuring all customers receive the communications they need, and no one slips through the cracks.
  • Set the stage for future cross-sell initiatives.
Cross-Sell Key Benefits:

  • Utilize your customer data to identify and segment which customers are likely to want specific account types and market to them accordingly.
  • Analyze responses and overall email performance to consistently enhance campaigns ongoing.
  • Much more affordable than direct mail.