Why Combining Traditional and Digital Marketing is Key to Higher ROI
Maximizing return on investment (ROI) demands more than a simple choice between traditional and digital marketing strategies. To truly elevate your brand's impact and reach, it's essential to integrate both approaches into a unified, multi-channel campaign. This...
Best Practices for Implementing Customer Journey Mapping
Whether part of an onboarding or cross-sell campaign, customer journey mapping is a crucial tool for companies aiming to optimize touchpoints and enhance customer experiences. By visualizing the entire journey from the customer's perspective, you can identify pain...
Promoting Financial Literacy Through Marketing Campaigns
Financial literacy equips individuals with the knowledge and skills necessary to manage their money effectively, make informed financial decisions, and achieve long-term financial stability. Banks and financial institutions play a significant role in this education,...
Engaging Millennial and Gen Z Customers in Banking
The majority of today's workforce are Millennials and Gen Z – engaging these customers has become a top priority for many banks. These generations are not only the largest demographic groups but also possess unique characteristics and preferences that banks must...
Top Digital Marketing Strategies for Banks in the Second Half of 2024
As we move into the second half of 2024, banks must continue to evolve their digital marketing strategies to stay competitive and meet the changing needs of their customers. With advancements in technology and shifts in consumer behavior, it is essential for financial...
There’s a Map for That!
Syntropy would love to help you gain visualization into where your customers are. These visuals provide insight on opportunities to acquire new customers, to increase market penetration, and grow existing customers’ portfolios. Customer maps can also give you ideas on...