Engaging Millennial and Gen Z Customers in Banking
The majority of today's workforce are Millennials and Gen Z – engaging these customers has become a top priority for many banks. These generations are not only the largest demographic groups but also possess unique characteristics and preferences that banks must...
Top Digital Marketing Strategies for Banks in the Second Half of 2024
As we move into the second half of 2024, banks must continue to evolve their digital marketing strategies to stay competitive and meet the changing needs of their customers. With advancements in technology and shifts in consumer behavior, it is essential for financial...
There’s a Map for That!
Syntropy would love to help you gain visualization into where your customers are. These visuals provide insight on opportunities to acquire new customers, to increase market penetration, and grow existing customers’ portfolios. Customer maps can also give you ideas on...
Data Enhancement – Do You Really Know Your Customers?
What is the average age, income, and home value of your best customer? By enriching your data, we can help you answer questions like these! Appending demographic and behavioral information to customer databases is a powerful strategy for businesses seeking to enhance...
Where’s the Best Place to Put Your Next Branch?
Are you looking to open a new location for your business? Before selecting furniture and carpet color, you need to make sure that your new site is close to existing customers as well as your ideal prospects. At Syntropy Group, we’ve proven that there is a science...
Why You Need Contact Management
Maintaining effective communication with your audience is essential for your business. Whether you're running an email marketing campaign or sending out direct mail, how you manage your contacts can significantly impact the success of your efforts. This is where...