There’s a Map for That!

Syntropy would love to help you gain visualization into where your customers are. These visuals provide insight on opportunities to acquire new customers, to increase market penetration, and grow existing customers’ portfolios. Customer maps can also give you ideas on...

Cross-Selling Insurance to Loan Customers

Cross-selling is a powerful marketing strategy that can help financial institutions increase their revenue and customer loyalty. One strategy is to cross-sell is to offer auto or home insurance – services not typically associated with FI’s – to customers who have...

Mergers: Rewards Conversions

Handling card rewards conversions during a merger can be challenging, but it’s important to ensure that customers understand how their rewards will be affected. Here are some tips for handling rewards conversions: Handling card rewards conversions during a...

Is your data merger-ready?

Managing a marketing database during a merger conversion can be a complex and challenging process. Here are some tips for managing the database before, during, and after the merger: Managing a marketing database during a merger conversion can be a complex and...