Is Direct Mail Marketing Dead?

Direct mail marketing is not dead, but the strategy has evolved in the digital age. While traditional direct mail marketing, such as sending physical letters and brochures, may not be as dominant as it once was, it is still a very valuable tool when used...

15 Ways to Turn Clicks into Conversions

Is your digital marketing getting a lot of impressions and clicks, but not resulting in the number of conversions you’d like to see? Impressions and clicks are nice, but if they don’t result in conversions, it wastes your budget with nothing to show for it. Driving...

Cross-Selling Insurance to Loan Customers

Cross-selling is a powerful marketing strategy that can help financial institutions increase their revenue and customer loyalty. One strategy is to cross-sell is to offer auto or home insurance – services not typically associated with FI’s – to customers who have...

Mergers: Rewards Conversions

Handling card rewards conversions during a merger can be challenging, but it’s important to ensure that customers understand how their rewards will be affected. Here are some tips for handling rewards conversions: Handling card rewards conversions during a...