by Syntropy Group | Sep 13, 2023 | Uncategorized
Direct mail marketing is not dead, but the strategy has evolved in the digital age. While traditional direct mail marketing, such as sending physical letters and brochures, may not be as dominant as it once was, it is still a very valuable tool when used...
by Syntropy Group | Sep 11, 2023 | Uncategorized
Every marketing dollar counts – tracking and measuring marketing performance is crucial for banks and credit unions to make informed decisions and optimize their strategies. This article explores the importance of measuring marketing ROI for banks and how effectively...
by Syntropy Group | Aug 22, 2023 | Uncategorized
Is your digital marketing getting a lot of impressions and clicks, but not resulting in the number of conversions you’d like to see? Impressions and clicks are nice, but if they don’t result in conversions, it wastes your budget with nothing to show for it. Driving...
by Syntropy Group | Aug 22, 2023 | Uncategorized
In the fast-paced world of finance, marketing to businesses can play a pivotal role in driving growth. Business deposit accounts are a fundamental offering that provides stability and liquidity to businesses of all sizes. To stand out in a competitive market,...
by Syntropy Group | Jun 26, 2023 | Uncategorized
Cross-selling is a powerful marketing strategy that can help financial institutions increase their revenue and customer loyalty. One strategy is to cross-sell is to offer auto or home insurance – services not typically associated with FI’s – to customers who have...
by Syntropy Group | May 25, 2023 | Uncategorized
Handling card rewards conversions during a merger can be challenging, but it’s important to ensure that customers understand how their rewards will be affected. Here are some tips for handling rewards conversions: Handling card rewards conversions during a...
