Mergers: Rewards Conversions

Handling card rewards conversions during a merger can be challenging, but it's important to ensure that customers understand how their rewards will be affected. Here are some tips for handling rewards conversions:Handling card rewards conversions during a merger can...

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Data-Driven Deposit Growth

To develop a high-performing marketing strategy, it is critically important for banks to analyze their data to identify and target potential customers who are likely to be interested in opening a new account. One way to do this is to use demographic and geographic...

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