Why is Click-to-Open Rate Better Than Click-Through-Rate?
Analyzing the performance of your campaigns is crucial to achieving optimal results. One of the first metrics that many marketers evaluate is Click-Through Rate (CTR), but is that the best data point to use? CTR gives you insight on how many of your recipients are...
Deposit Acquisition – Identifying Deposit Potential with P$YCLE
With interest rates increasing, many banks and credit unions are looking to increase their on-hand deposits. In an earlier post on identifying target geographic areas we discussed where to find potential depositors, today we will discuss one way to find out who has...
Retaining & Growing Deposits
With deposit rates climbing and most banks and credit unions desperate for more deposits, it’s vital to retain and grow your existing depositors and CD customers in addition to finding new depositors. Deposit retention strategies do not come without risk of repricing...
Geographic Analytics & Acquisition
If your bank or credit union is looking to grow deposits, you’re not alone. Growing and retaining deposits is extremely high on the priority list for most financial institutions. Do you want to know where to find new deposits? You just have to know where to look!...
Cross-Selling Insurance to Loan Customers
Cross-selling is a powerful marketing strategy that can help financial institutions increase their revenue and customer loyalty. One strategy is to cross-sell is to offer auto or home insurance – services not typically associated with FI’s – to customers who have...
Debit Card Usage Campaigns: Encouraging Your Customers to Use Their Debit Cards
Many customers don't use their debit cards as often as they could. This can be a huge missed opportunity for banks. Campaigns designed to increase card usage are almost always significantly cheaper than acquiring new deposit dollars. Increased debit card usage from...