15 Ways to Turn Clicks into Conversions
Is your digital marketing getting a lot of impressions and clicks, but not resulting in the number of conversions you’d like to see? Impressions and clicks are nice, but if they don’t result in conversions, it wastes your budget with nothing to show for it. Driving...
10 Innovative Marketing Ideas to Grow Business Deposits
In the fast-paced world of finance, marketing to businesses can play a pivotal role in driving growth. Business deposit accounts are a fundamental offering that provides stability and liquidity to businesses of all sizes. To stand out in a competitive market,...
Unlocking the Power of Email Lead Nurturing: A Roadmap to Sustainable Growth
In the fast-paced world of digital marketing, the quest for acquiring new customers can often overshadow the importance of nurturing existing leads. Email lead nurturing is a strategic approach that can make all the difference in converting prospects into loyal...
Why is Click-to-Open Rate Better Than Click-Through-Rate?
Analyzing the performance of your campaigns is crucial to achieving optimal results. One of the first metrics that many marketers evaluate is Click-Through Rate (CTR), but is that the best data point to use? CTR gives you insight on how many of your recipients are...
Deposit Acquisition – Identifying Deposit Potential with P$YCLE
With interest rates increasing, many banks and credit unions are looking to increase their on-hand deposits. In an earlier post on identifying target geographic areas we discussed where to find potential depositors, today we will discuss one way to find out who has...
Retaining & Growing Deposits
With deposit rates climbing and most banks and credit unions desperate for more deposits, it’s vital to retain and grow your existing depositors and CD customers in addition to finding new depositors. Deposit retention strategies do not come without risk of repricing...