Data Enhancement – Do You Really Know Your Customers?
What is the average age, income, and home value of your best customer? By enriching your data, we can help you answer questions like these! Appending demographic and behavioral information to customer databases is a powerful strategy for businesses seeking to enhance...
Where’s the Best Place to Put Your Next Branch?
Are you looking to open a new location for your business? Before selecting furniture and carpet color, you need to make sure that your new site is close to existing customers as well as your ideal prospects. At Syntropy Group, we’ve proven that there is a science...
Why You Need Contact Management
Maintaining effective communication with your audience is essential for your business. Whether you're running an email marketing campaign or sending out direct mail, how you manage your contacts can significantly impact the success of your efforts. This is where...
Pinpoint Digital Targeting: Marketing with IP Address Targeted Ads
In an era dominated by digital interactions, businesses are continually exploring innovative ways to reach their target audience effectively. By leveraging the unique IP addresses assigned to devices connected to the internet, this approach enables tailored and...
Critical Digital KPIs
Businesses rely heavily on their online presence to reach and engage with their target audiences. To navigate the digital landscape effectively, it's essential to have a solid understanding of your digital Key Performance Indicators (KPIs). These metrics not only help...
7 Reasons Banks Should Be Involved In Their Communities
Banks and Credit Unions are constantly seeking innovative ways to stand out and connect with their customers on a personal level. While traditional marketing strategies like direct mail and digital campaigns are essential, there's an often underestimated tool in a...