6 Attributes of a Solid Acquisition Strategy
Acquiring new customers is a key part of your growth strategy. But with so many options available to consumers, it can be challenging to develop an effective consumer acquisition strategy. To help you get started, here are some key considerations to keep in mind when...
Top 5 Benefits of Online Account Opening
In today's digital age, opening a bank account has become much easier than it used to be. With online account opening, customers can open a bank account anywhere, without having to visit a bank branch. This has significant benefits for both customers and banks. In...
Understanding Pre-Approved and Pre-Qualified Loan Campaigns
One of the most significant challenges of opening new loans is identifying and reaching qualified targets. A highly effective way to achieve this is through pre-approved and pre-qualified loan campaigns. Both campaigns aim to provide personalized offers to customers,...
How to Use Credit Bureau Data for Targeted Marketing
You’re always looking for ways to reach out to your existing customers and prospects to offer them the best products and services to meet their needs – whether that be credit cards, auto loans, personal loans, home equity lending, and more. One way to do this is to...
Are you ready for Google Analytics 4?
On July 1, 2023, Google’s Universal Analytics will stop processing data. If you want to keep tracking your site activity with Google, you must migrate to Google Analytics 4 (GA4). While this can seem daunting, it is doable if you take care. It is important not to delay and begin planning your migration now – July will be here before you know it!
Competitor Branch Closing
31% of customers who switched banks in 2022 did so when their local branch closed. This shows that when a competitor closes a branch in your market, you are presented with a golden acquisition opportunity! Use this as a chance to increase your deposit balances –...