by Syntropy Group | Jul 24, 2023 | Analysis, Banking, Deposits, Marketing
With deposit rates climbing and most banks and credit unions desperate for more deposits, it’s vital to retain and grow your existing depositors and CD customers in addition to finding new depositors. Deposit retention strategies do not come without risk of repricing...
by Syntropy Group | Jul 18, 2023 | Analysis, Marketing
If your bank or credit union is looking to grow deposits, you’re not alone. Growing and retaining deposits is extremely high on the priority list for most financial institutions. Do you want to know where to find new deposits? You just have to know where to look!...
by Syntropy Group | Jun 26, 2023 | Uncategorized
Cross-selling is a powerful marketing strategy that can help financial institutions increase their revenue and customer loyalty. One strategy is to cross-sell is to offer auto or home insurance – services not typically associated with FI’s – to customers who have...
by Syntropy Group | Jun 6, 2023 | Banking, Deposits, Marketing
Many customers don’t use their debit cards as often as they could. This can be a huge missed opportunity for banks. Campaigns designed to increase card usage are almost always significantly cheaper than acquiring new deposit dollars. Increased debit card usage...
by Syntropy Group | May 25, 2023 | Uncategorized
Handling card rewards conversions during a merger can be challenging, but it’s important to ensure that customers understand how their rewards will be affected. Here are some tips for handling rewards conversions: Handling card rewards conversions during a...
