by Syntropy Group | Jun 6, 2023 | Banking, Deposits, Marketing
Many customers don’t use their debit cards as often as they could. This can be a huge missed opportunity for banks. Campaigns designed to increase card usage are almost always significantly cheaper than acquiring new deposit dollars. Increased debit card usage...
by Syntropy Group | May 25, 2023 | Uncategorized
Handling card rewards conversions during a merger can be challenging, but it’s important to ensure that customers understand how their rewards will be affected. Here are some tips for handling rewards conversions: Handling card rewards conversions during a...
by Syntropy Group | May 17, 2023 | Banking, Consumer, Deposits, Marketing
In today’s competitive banking environment, it is more important than ever for banks to find ways to grow their deposit base. One effective way to do this is to cross-sell deposit products to customers who already have other products with the bank, such as loans...
by Syntropy Group | May 4, 2023 | Banking, Consumer, Marketing
To develop a high-performing marketing strategy, it is critically important for banks to analyze their data to identify and target potential customers who are likely to be interested in opening a new account. One way to do this is to use demographic and geographic...
by Syntropy Group | Apr 19, 2023 | Uncategorized
Managing a marketing database during a merger conversion can be a complex and challenging process. Here are some tips for managing the database before, during, and after the merger: Managing a marketing database during a merger conversion can be a complex and...
