by Syntropy Group | Aug 22, 2023 | Deposits, Marketing
In the fast-paced world of finance, marketing to businesses can play a pivotal role in driving growth. Business deposit accounts are a fundamental offering that provides stability and liquidity to businesses of all sizes. To stand out in a competitive market,...
by Syntropy Group | Aug 1, 2023 | Marketing
In the fast-paced world of digital marketing, the quest for acquiring new customers can often overshadow the importance of nurturing existing leads. Email lead nurturing is a strategic approach that can make all the difference in converting prospects into loyal...
by Syntropy Group | Aug 1, 2023 | Analysis, Marketing
Analyzing the performance of your campaigns is crucial to achieving optimal results. One of the first metrics that many marketers evaluate is Click-Through Rate (CTR), but is that the best data point to use? CTR gives you insight on how many of your recipients are...
by Syntropy Group | Aug 1, 2023 | Analysis, Deposits, Marketing
With interest rates increasing, many banks and credit unions are looking to increase their on-hand deposits. In an earlier post on identifying target geographic areas we discussed where to find potential depositors, today we will discuss one way to find out who has...
by Syntropy Group | Jul 24, 2023 | Analysis, Banking, Deposits, Marketing
With deposit rates climbing and most banks and credit unions desperate for more deposits, it’s vital to retain and grow your existing depositors and CD customers in addition to finding new depositors. Deposit retention strategies do not come without risk of repricing...
by Syntropy Group | Jul 18, 2023 | Analysis, Marketing
If your bank or credit union is looking to grow deposits, you’re not alone. Growing and retaining deposits is extremely high on the priority list for most financial institutions. Do you want to know where to find new deposits? You just have to know where to look!...
