Mergers: Rewards Conversions
Handling card rewards conversions during a merger can be challenging, but it's important to ensure that customers understand how their rewards will be affected. Here are some tips for handling rewards conversions:Handling card rewards conversions during a merger can...
Cross-Sell: Deposit Accounts
In today's competitive banking environment, it is more important than ever for banks to find ways to grow their deposit base. One effective way to do this is to cross-sell deposit products to customers who already have other products with the bank, such as loans or...
Data-Driven Deposit Growth
To develop a high-performing marketing strategy, it is critically important for banks to analyze their data to identify and target potential customers who are likely to be interested in opening a new account. One way to do this is to use demographic and geographic...
Is your data merger-ready?
Managing a marketing database during a merger conversion can be a complex and challenging process. Here are some tips for managing the database before, during, and after the merger:Managing a marketing database during a merger conversion can be a complex and...
Marketing During Competitor Mergers
17% of bank customers switch at least one of their accounts to another institution because of a merger, according to a Deloitte Center for Banking Solutions study. An additional 31% remain at risk – saying they were at least somewhat likely to switch within the next...
6 Attributes of a Solid Acquisition Strategy
Acquiring new customers is a key part of your growth strategy. But with so many options available to consumers, it can be challenging to develop an effective consumer acquisition strategy. To help you get started, here are some key considerations to keep in mind when...