by Syntropy Group | Oct 11, 2023 | Digital Marketing
Businesses rely heavily on their online presence to reach and engage with their target audiences. To navigate the digital landscape effectively, it’s essential to have a solid understanding of your digital Key Performance Indicators (KPIs). These metrics not...
by Syntropy Group | Oct 4, 2023 | Marketing
Banks and Credit Unions are constantly seeking innovative ways to stand out and connect with their customers on a personal level. While traditional marketing strategies like direct mail and digital campaigns are essential, there’s an often underestimated tool in...
by Syntropy Group | Sep 26, 2023 | Analysis, Marketing
In today’s competitive banking landscape, one-size-fits-all marketing approaches no longer cut it. Banks must adopt more targeted strategies through customer segmentation to meet the diverse needs of their customers. By dividing their customer base into distinct...
by Syntropy Group | Sep 13, 2023 | Marketing
Direct mail marketing is not dead, but the strategy has evolved in the digital age. While traditional direct mail marketing, such as sending physical letters and brochures, may not be as dominant as it once was, it is still a very valuable tool when used...
by Syntropy Group | Sep 11, 2023 | Analysis, Marketing
Every marketing dollar counts – tracking and measuring marketing performance is crucial for banks and credit unions to make informed decisions and optimize their strategies. This article explores the importance of measuring marketing ROI for banks and how effectively...
