by Syntropy Group | Aug 19, 2024 | Uncategorized
Whether part of an onboarding or cross-sell campaign, customer journey mapping is a crucial tool for companies aiming to optimize touchpoints and enhance customer experiences. By visualizing the entire journey from the customer’s perspective, you can identify...
by Syntropy Group | Jun 17, 2024 | Uncategorized
Syntropy would love to help you gain visualization into where your customers are. These visuals provide insight on opportunities to acquire new customers, to increase market penetration, and grow existing customers’ portfolios. Customer maps can also give you ideas on...
by Syntropy Group | Dec 7, 2023 | Uncategorized
In an era dominated by digital interactions, businesses are continually exploring innovative ways to reach their target audience effectively. By leveraging the unique IP addresses assigned to devices connected to the internet, this approach enables tailored and...
by Syntropy Group | Jun 26, 2023 | Uncategorized
Cross-selling is a powerful marketing strategy that can help financial institutions increase their revenue and customer loyalty. One strategy is to cross-sell is to offer auto or home insurance – services not typically associated with FI’s – to customers who have...
by Syntropy Group | May 25, 2023 | Uncategorized
Handling card rewards conversions during a merger can be challenging, but it’s important to ensure that customers understand how their rewards will be affected. Here are some tips for handling rewards conversions: Handling card rewards conversions during a...
by Syntropy Group | Apr 19, 2023 | Uncategorized
Managing a marketing database during a merger conversion can be a complex and challenging process. Here are some tips for managing the database before, during, and after the merger: Managing a marketing database during a merger conversion can be a complex and...
