by Syntropy Group | May 4, 2023 | Banking, Consumer, Marketing
To develop a high-performing marketing strategy, it is critically important for banks to analyze their data to identify and target potential customers who are likely to be interested in opening a new account. One way to do this is to use demographic and geographic...
by Syntropy Group | Apr 12, 2023 | Banking, Consumer, Marketing
17% of bank customers switch at least one of their accounts to another institution because of a merger, according to a Deloitte Center for Banking Solutions study. An additional 31% remain at risk – saying they were at least somewhat likely to switch within the next...
by Syntropy Group | Mar 29, 2023 | Banking, Consumer, Marketing
Acquiring new customers is a key part of your growth strategy. But with so many options available to consumers, it can be challenging to develop an effective consumer acquisition strategy. To help you get started, here are some key considerations to keep in mind when...
by Syntropy Group | Mar 14, 2023 | Banking, Marketing, Uncategorized
In today’s digital age, opening a bank account has become much easier than it used to be. With online account opening, customers can open a bank account anywhere, without having to visit a bank branch. This has significant benefits for both customers and banks....
by Syntropy Group | Feb 16, 2023 | Loans and Credit, Marketing
You’re always looking for ways to reach out to your existing customers and prospects to offer them the best products and services to meet their needs – whether that be credit cards, auto loans, personal loans, home equity lending, and more. One way to do this is to...
by Syntropy Group | Feb 6, 2023 | Marketing, Uncategorized
On July 1, 2023, Google’s Universal Analytics will stop processing data. If you want to keep tracking your site activity with Google, you must migrate to Google Analytics 4 (GA4). While this can seem daunting, it is doable if you take care. It is important not to...
