by Syntropy Group | Sep 26, 2023 | Analysis, Marketing
In today’s competitive banking landscape, one-size-fits-all marketing approaches no longer cut it. Banks must adopt more targeted strategies through customer segmentation to meet the diverse needs of their customers. By dividing their customer base into distinct...
by Syntropy Group | Sep 13, 2023 | Marketing
Direct mail marketing is not dead, but the strategy has evolved in the digital age. While traditional direct mail marketing, such as sending physical letters and brochures, may not be as dominant as it once was, it is still a very valuable tool when used...
by Syntropy Group | Sep 11, 2023 | Analysis, Marketing
Every marketing dollar counts – tracking and measuring marketing performance is crucial for banks and credit unions to make informed decisions and optimize their strategies. This article explores the importance of measuring marketing ROI for banks and how effectively...
by Syntropy Group | Aug 22, 2023 | Digital Marketing, Marketing
Is your digital marketing getting a lot of impressions and clicks, but not resulting in the number of conversions you’d like to see? Impressions and clicks are nice, but if they don’t result in conversions, it wastes your budget with nothing to show for it. Driving...
by Syntropy Group | Aug 22, 2023 | Deposits, Marketing
In the fast-paced world of finance, marketing to businesses can play a pivotal role in driving growth. Business deposit accounts are a fundamental offering that provides stability and liquidity to businesses of all sizes. To stand out in a competitive market,...
by Syntropy Group | Aug 1, 2023 | Marketing
In the fast-paced world of digital marketing, the quest for acquiring new customers can often overshadow the importance of nurturing existing leads. Email lead nurturing is a strategic approach that can make all the difference in converting prospects into loyal...
