by Syntropy Group | Aug 22, 2023 | Deposits, Marketing
In the fast-paced world of finance, marketing to businesses can play a pivotal role in driving growth. Business deposit accounts are a fundamental offering that provides stability and liquidity to businesses of all sizes. To stand out in a competitive market,...
by Syntropy Group | Aug 1, 2023 | Analysis, Deposits, Marketing
With interest rates increasing, many banks and credit unions are looking to increase their on-hand deposits. In an earlier post on identifying target geographic areas we discussed where to find potential depositors, today we will discuss one way to find out who has...
by Syntropy Group | Jul 24, 2023 | Analysis, Banking, Deposits, Marketing
With deposit rates climbing and most banks and credit unions desperate for more deposits, it’s vital to retain and grow your existing depositors and CD customers in addition to finding new depositors. Deposit retention strategies do not come without risk of repricing...
by Syntropy Group | Jun 6, 2023 | Banking, Deposits, Marketing
Many customers don’t use their debit cards as often as they could. This can be a huge missed opportunity for banks. Campaigns designed to increase card usage are almost always significantly cheaper than acquiring new deposit dollars. Increased debit card usage...
by Syntropy Group | May 17, 2023 | Banking, Consumer, Deposits, Marketing
In today’s competitive banking environment, it is more important than ever for banks to find ways to grow their deposit base. One effective way to do this is to cross-sell deposit products to customers who already have other products with the bank, such as loans...
